WickabellTM is a process of analysis that when applied to a
fuzzy, unclear concept, allows and assists the detailed
aspects of the concept to become clear and concise. It may be
applied to either a specific product or a service offering.
result of the WickabellTM
process may be a defined set of process concept steps to be performed
by a service organization; a marketing and sales promotion to
be implemented on the Internet or other print medium; or a physical
working product sold to and
used by customers.