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What is a WickabellTM  ?

A WickabellTM is a process of analysis that when applied to a fuzzy, unclear concept, allows and assists the detailed aspects of the concept to become clear and concise. It may be applied to either a specific product or a service offering.

The result of the WickabellTM  analysis process may be a defined set of process concept steps to be performed by a service organization; a marketing and sales promotion to be implemented on the Internet or other print medium; or a physical working product sold to and used by customers.

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to use Wickabell TM analysis on your concept, email: mike @ michaelarthurjohnson.com


The term  Wickabell  as a concept  is a Trademark of Michael Arthur Johnson Company
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